Cosmetics for men

When it comes to appearance, men always follow women 10 to 20 years later. For example, in the 70s, when women used shampoo and conditioner, men did not. Indeed, surveys at the time show that people thought men who used shampoo or conditioner must be gay! Nowadays, men use more shampoo than women. Whoever said that make-up is only for women has it all wrong. We now live in the 21^st century and believe it or not, even men use cosmetics nowadays. In order for companies to protect their position on the market against competitors it is important that they always innovate themselves and more importantly their products and services. Companies such as L’Oreal have a whole line of skincare products that are especially made for men. Other brands, such as Nivea also have a brand line made for men, called “Nivea for Men”. With this factor companies want to expand their target group. Products that are popular with the male population are namely conditioners, hydrating and moisturizing crèmes. There are even men that use foundation to cover up facial problems. I think that there is a big market for men cosmetic. Nowadays more men have problems that they want to hide, and if there were more products designed for men, they won’t have to be ashamed when using it.